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Following Hugh Hefner's death, the dark side of the Playboy empire has come to light

29 September 2017 12:41 PM
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Following Hugh Hefner's death, the dark side of the Playboy empire has come to light

NEW YORK: Oppressor or liberator? Feminist in a silk robe, or pipe-smoking exploiter? Opinions were flying a day after Hugh Hefner's death over just what he did _ and didn't do _ for women.

On one side, there were those who saw Hefner's dressing women in bunny costumes with cottontails on their rears, or displaying them nude in his magazine with a staple in their navels, as simple subjugation of females, no matter how slick and smooth the packaging. On the other were those who felt the Playboy founder was actually at the forefront of the sexual revolution, bringing sexuality into the mainstream and advancing the cause of feminism with his stand on social issues, especially abortion rights.

``It wasn't that we were opposed to a liberation of sexual morality,'' she said, ``but the idea that he would make women into little bunnies, rabbits, with those ears ... That was the horror of it.'' It was Brownmiller, in fact, who confronted Hefner nearly a half-century ago on Dick Cavett's talk show, saying to his face, ``Hugh Hefner is my enemy.'' As a startled Hefner fiddled with his pipe, she added: ``The day that you are willing to come out here with a cottontail attached to YOUR rear end...'' The audience roared.

Brownmiller attributed some of the glowing tributes to Hefner in part to ``an American tradition of saying nice things about the departed.'' For Kathy Spillar, executive editor of Ms. Magazine, the accolades were a result of something deeper: a decades-long public relations strategy of Playboy to sanitize what she called an empire devoted to the subjugation of women.

``He was right about one thing,'' Spillar added. ``Sex sells. But it sells to men. And to put women in those horrible costumes that Gloria Steinem wrote about! Talk about sexual harassment, talk a hostile work environment.'' She was referring to the famous magazine expose that a young Steinem went undercover to write, training as a Playboy bunny in a New York club _ bunny suit and all.

To Kathryn Leigh Scott, a former bunny at the New York club, much of what Hefner said then rings true. Scott trained at the club in January 1963, at age 19, she says, with six other bunnies, one of them Steinem. She said she had fun, and made good money. She later wrote a book, ``The Bunny Years,'' to counter the view that Steinem portrayed in her article.

Did Hefner advance or exploit women? Scott says she can see both sides. ``But when you think of what he did to support Roe v. Wade for example, and civil rights, and what I know from his treatment of me, he did a lot to help women,'' she said.

For feminist author and blogger Andi Zeisler, the main question was why Hefner was getting so much credit.

``He's getting a disproportionate amount of credit for the sexual revolution,'' said Zeisler, founder of the nonprofit Bitch Media. ``It was a confluence of factors. He had nothing to do with the development of oral contraception, which I could argue was really the main driver of the sexual revolution where women were concerned.

``I think it's safe to say that anything progressive that Hugh Hefner was for, he was for because it also benefited white men,'' Zeisler said.

As for Steinem, who briefly wore that bunny suit in the early `60s, she preferred not to comment so close to Hefner's death.


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