Comedian Joe Rogan has taken aim at the haka in one of his most recent podcasts.
In an interview with actor Hannibal Buress, the discussion turned to the Tall Blacks performing the haka before their match against the United States 2014.
The actor seemed confused as to why the haka was performed, then became scornful.
"This is ridiculous, they're playing basketball. You're playing NBA superstars you f**king dummies... It seems stupid. If you're playing basketball it's stupid."
Maori Party co-leader Marama Fox has responded to Mr Rogans' comments, telling NZME, "Obviously he has no understanding of indigenous culture in his own country or around the world."
"Kiwis have made the haka their own. And we perform it with pride. We've been doing it across this nation and across a number of sports for a long time."
"Everyday Kiwis perform the haka because they love it and it brings pride to ourselves and our nation."